Have you ever posted your content to a social network & found:
- Image shown was RSS icon, a print button, or some other irrelevant image?
- Description shown was from some unrelated snippet on your page?
- Title of your page was too generic, like "Read our blog" or other vague term?
That where Open Graph Protocol (OGP) is at play.
Open Graph tags allows marketers to control the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter.
The Open Graph protocol is Facebookâs standard for implementing social meta tags. It has also become de-facto standard recognized by all the major social platforms. This means that Twitter, LinkedIn and Google+ will often pull the headline, description and image indicated in the Open Graph tags.
Below are some of the tools that helps you validate whether your content looks good when posted on those social networks.
https://developers.facebook.com/tools/debug/og/object https://developers.facebook.com/docs/reference/opengraph
https://cards-dev.twitter.com/validator https://dev.twitter.com/cards/types
https://developers.pinterest.com/tools/url-debugger/ https://developers.pinterest.com/docs/rich-pins/overview/